To meet these challenges head on, marketers need to develop and execute a robust targeted marketing strategy.
This eBook provides step-by-step guides, detailed checklists, and actionable worksheets to help you create a targeted marketing initiative from scratch or refine your current program. The information and materials in this handbook let you:. Not only does it look professional, but it keeps the focus on you rather than some random things in the background. The other kind of popular video is the whiteboard video, where narration is done alongside drawings on a whiteboard:. These look great and are an entertaining way to explain complex products.
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Well, the white screen background you could also go with a green screen type of video is pretty easy. Create a job posting on any of the major freelance sites to find a whiteboard explainer video creator or designer, and you should get a few applicants with experience:. On top of filming a high quality video, you will also need to edit it. Compare it to the pilot episode of a TV show. You need to commit to making regular videos for your channel. Take Derek Halpern, whom I mentioned before.
He has close to 90 videos on his channel from my quick estimations. This will lead to more views every time you release a new video. It will start slowly, but like a snowball, it will grow exponentially over time.
However, it can be a nice boost to your views, and you can maximize your chance of showing up in searches by targeting phrases with the following keywords in them:. Now back to YouTube optimization. There are two major parts of the ranking algorithm that you need to optimize for. Part 1 — Your video information: The first thing YouTube looks for is whether your video is relevant to a search. Include your keyword once in the title, once or twice in your description, and in the tags if it makes sense. He mentions the keyword at the very start and the very end of it.
This will make it easier to rank for relevant terms. Naturally, the algorithm ranks it higher.
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There are a few major areas of user feedback YouTube can consider when evaluating a video. The first is how much of the video most viewers are watching. Using all these factors, YouTube comes up with an appropriate score for each video to decide how to rank it. The biggest thing you can do to optimize these engagement factors is to make high quality videos as discussed above. While there are several factors that contribute to YouTube rankings, quality views are the most important.
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For almost any term you search, the results will have one thing in common: all the videos will have a lot of views. Here is an example:. Once you have a few thousand views, you have what you need to rank. Option 1 — Cross-promotion: If you already have a bit of a name in your niche, cross-promotion is a great place to start.
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The idea is to participate in a video hosted by the top YouTubers in your niche in order to get exposure to their audiences. At the end of this video, you should be able to ask the viewers of the channel your video is featured on to subscribe to your channel. Make sure you place a link for it in the description. To find these channels, search for big keywords in your niche on YouTube, and check out the number of subscribers the users on the first page have. Clicking his name under the video will take you to his profile, where you can see his subscriber count in red:.
Try to target at least users with a solid base of subscribers. Find their email addresses, and send them a pitch offering to create a video for them. This is exactly what Derek Halpern often does:. Then, readers can choose whether they want to read your post, watch your video, or do both. Option 3 — Email outreach: Videos on YouTube are just like any other type of content. One of the most effective ways to promote them is with email outreach. Make a list of top bloggers in your niche, and send them an email about the video.
Ask them to share it with their audience if they think their audience would enjoy it, but also explain why you think the audience would. Option 4 — Advertising: YouTube also allows businesses to buy ads on the site to promote their videos :. With practice, I think you could get the price down even further.
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The Marketers Handbook of Tips & Checklists
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